MY STORY
Creativity has always been my foundation. From childhood days spent sketching, writing stories, and crafting with curiosity, I’ve always seen the world through a creative lens- transforming ideas into something real. That spark matured into a strategic craft. Through years of education and hands-on experience, I learned that creativity is more than inspiration- it’s a powerful tool. When fused with thoughtful design, messaging, and intentional strategy, creativity can uncover a brand’s authentic voice. What I found is my calling: crafting meaningful brand identities. I blend artistry with analysis- using problem-solving, storytelling, and strategic thinking- to shape visual identities, brand messaging, and digital content that feels aligned and human. Today, I help businesses grow through clarity, creativity, and connection. Whether I’m designing a digital marketing campaign or building a visual brand system, I focus on what matters: resonating with the right audience, telling your story with purpose, and turning branding into a meaningful experience. Because a brand isn’t just how it looks- it’s how it feels, sounds, and speaks to the people who matter most.
VISION
I believe that marketing is more than just selling a product- it’s about building relationships, fostering trust, and making an impression. My vision is to help brands, organizations, and entrepreneurs find their unique voice that sets them apart.
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I am passionate about collaborating with brands that lead with purpose- those who value innovation, truly listen to their audiences, and are committed to creating real, lasting impact. I believe the strongest partnerships are built on a shared vision of meaningful change.​
WHAT OTHERS SAY
Samantha brought valuable insights, creativity, and professionalism to every project. She adapted quickly, collaborated seamlessly across all six campuses, and delivered thoughtful, high-quality work that strengthened our communications during a pivotal time for our department.
- Annika Freiburger, Director of Marketing & Communications, Minnesota North College
Content Marketing
Strategy & Analytics
Public Relations
Digital Marketing
MARKETING TOOLKIT
Graphic Design
Content Creation
Brand Storytelling
Detail-Oriented